May 23, 2018

Google updates privacy policy so you can actually understand it

12 May 2018, 11:24 | Simon Arnold

Google Cloud is ready for the GDPR

The age of consent – who owns “Big Data”

Google is also rolling out a proposition called Family Link that will let parents create a Google Account for their kids and set "digital ground rules" on any Android device, like approving or blocking apps.

Under the new rules, companies must get consent from parents to process their children's data in certain circumstances.

Google has also been working with its global advertisers, publishers, developers, and cloud customers to prep for GDPR, the post said.

The GDPR places new obligations on Google, but also on any business providing services to people in the EU.

You can read the newly-formatted Google privacy policy here, and you can read Google's statement on the refresh at its blog here.

To tackle this challenge, the Office for Personal Data Protection (GPDP) has partnered with the Macau Economic Trade Office to the European Union in Brussels (DECM) to deliver a lecture to help local companies understand the implications of this new law, particularly as Macau maintains strong links with Portugal.

A Consumer Perspective report says more than half of consumers in the United Kingdom (57 per cent) would like getting personalised messages from companies.

"Malcolm wrote to users: "We've improved the navigation and organisation of the policy to make it easier to find what you're looking for; explained our practices in more detail and with clearer language; and added more detail about the options you have to manage, export, and delete data from our services", he said".

Over the last decade, Google has built a strong global privacy compliance program, taking advice from regulators around the world. 21% of respondents said they are not now preparing for the GDPR, which comes into effect on 25 May 2018.

What are the changes Google did to be compliant?

The PSNC has warned pharmacy contractors that they will need to appoint a data protection officer to meet the requirements of the General Data Protection Regulation (GDPR) which comes into force later this month.

This is a snapshot of things we've done to date to be ready for May 25, 2018.

These changes come at a time where awareness on privacy issues are higher than usual with scandals such as the Cambridge Analytica data breach affecting Facebook users worldwide.

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