April 24, 2018

Google took down 3.2bn bad ads in 2017

15 March 2018, 05:34 | Sheila Mcguire

In 2017 Google removed 3.2B ‘bad ads’ and blocked 320K publishers 90K sites 700K mobile apps Ingrid Lunden @ 7 hours

In 2017 Google removed 3.2B ‘bad ads’ and blocked 320K publishers 90K sites 700K mobile apps		
	Ingrid Lunden

   	7 hours

Anyone looking to get their money's worth with their cryptocurrency advertising on Google better get their ads up now.

The company's Prohibited Financial Products and Services policy says that "Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings, or cryptocurrency".

It follows a similar move by Facebook, which in January announced a ban on all advertisements for cryptocurrencies and ICOs on the basis that many were being used to mislead potential customers.

Even with these new advertising restrictions and the International Monetary Fund warnings, companies are still finding ways to integrate cryptocurrencies into their businesses. Once June rolls around, advertisers will have to be certified by Google to serve ads through AdWords.

The move comes just months after Facebook cracked down on cryptocurrency advertising across its own social network.

The figures were revealed in a blog post in which Google also said that in 2017, 320,000 publishers were removed from Google's ad network for violating its publisher policies, while Google also blacklisted nearly 90,000 websites and 700,000 mobile apps. It's possible that the company is concerned about folks getting fleeced and somehow holding Google responsible, or simply trying to maintain a standard of ad quality.

Google has updated its ads policy to confirm that cryptocurrency and ICO-related ads will no longer be accepted.

Facebook said its policy prohibiting crypto advertising was "intentionally broad" but added that it would revisit the policy "as our signals improve".

In addition, Google will add the following to its "restricted" list with respect to advertising: Contracts for Difference, rolling spot forex, and financial spread betting. In 2017, the company removed 320,000 "bad publishers" from its ad network, up from 100,000 in 2016.

Google has not explained in details the reasons of its ban, but the new policy comes simultaneously with USA regulators' effort at both state and federal levels in cracking down ICOs that appear dubious in the government's view.

One of the latest scams involved a fake initial coin offering called "Giza" to unsuspecting users. Major U.S. exchanges like Coinbase and Gemini aren't registered with the SEC, but have individual agreements with states allowing them to operate. Bitcoin and other cryptocurrencies are volatile, so many governments are clamping down on the digital tokens.

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