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Google Pixel Phones Record Poor Sales Numbers: Can Pixel 3 Save?
15 February 2018, 12:28 | Sam Montgomery
Google shipped 3.9 million Pixel phones last year, IDC says
Google released its first Pixel smartphone in October 2016. That 3.9 million number accounts for all of 2017, meaning that sales were taken from both the Pixel and Pixel 2 over the course of 12 months.
For starters, Google only sells Pixel phones in six to eight countries, depending on the model, so Google is not the slightest bit competitive in the worldwide market. The numbers suggest that Google still has a long way to go before it can challenge the iPhones. Lastly, Google Pixel smartphones are only available through Verizon, while the iPhone models are available in all carriers. Based on its most recent sales figures, Apple was selling nearly 850,000 iPhones each day in the first quarter of 2018.
We're using Apple as an example not just because the two companies are frequent rivals, but also because Apple offers the closest product lineup to Google, with only a handful of high-end models.
But the Pixel isn't a massive commercial success for Google for the time being. Nearly immediately, the Pixel 2 XL was ravaged by various technical issues affecting the device's screen and audio. Over 90 percent of phone sales are sold through carriers.
Past year saw Google unveil the Pixel 2 and 2 XL handsets to take over from the original Pixel phones that launched back in 2016. Do you think 3.9 million shipments is a good milestone for Google's second year as a hardware company, or were you expecting more? Carrier deals make a huge difference in a country where nearly all phones are sold via carriers. HMD is now the world's sixth largest smartphone vendor.
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