newsmoments.net
newsmoments.net January 22, 2018


Google Chrome will block some types of ads in February

20 December 2017, 01:10 | Antonio Miles

Google Chrome will block some types of ads in February

Google Chrome will block some types of ads in February

Banned units include autoplay videos with automatic sound and prestitial countdown ads, which are full-page takeovers that activate before entering a site.

After announcing in June that Google planned to start blocking ads in Chrome at some point in early 2018, ads that violate the Better Ads Standards, Google has updated us today with an official date.


Google says that the goal of the program is to help publishers by weeding out bad ads across the internet, which could cut down on users with blanket ad blockers.

Earlier this year, Google announced plans to implement an in-browser ad blocker within Chrome.


Google's hope is that Chrome's built-in ad blocker - which it sees as a "natural evolution of pop-up blockers" - will reduce the use of the third-party blockers that hide all ads.

When the company joined the Coalition for Better Ads, it vowed to block those annoying ads. Google can also help you in their Ad Experience Report Help Forum.


The Ad Experience Report is a tool that provides screenshots and videos of annoying ad experiences to help sites find and fix issues. By doing this, Google will be able to root out "bad or aggressive" ads thanks to the guidelines that are put in place by the Coalition. The browser's ad blocker will be taking an all-or-nothing approach: All ads blocked if one ad doesn't follow the standards or all ads allowed if all the ads follow the standards. Google has noted in the past that ad blockers which do not discriminate hurt publishers that create free content and threaten "the sustainability of the web ecosystem". Come February 15, if your website has been flagged with a "failing" status in Google's Ad Experience Report for more than 30 days, they'll remove all ads from it. Google is in the business of serving ads, after all, so it only makes sense that they want to protect their lucrative revenue stream.



Other News

Trending Now

Manchester City roll over Swansea City for 15th straight league win
A brace by David Silva and a goal each by Sergio Aguero and Kevin de Bruyne helped the away team secure the win. If we win the title it will just be a record and this record will be broken, but of course it will not be easy.

Rep. Trent Franks expected to resign
Franks is also a member of the House Freedom Caucus, a hard-right faction that has often clashed with Republican leaders. He sought to clarify the comment, saying later-term abortions linked to pregnancies caused by rape are infrequent.

Trump wishes Pensacola 'Merry Christmas' in tweets after rally
Gadsden, the mall where Moore reportedly pursued teenaged girls, is still there, crowded ahead of the Christmas holiday. Trump urged Alabamians to vote for Moore during a Friday-night rally in neighboring Florida.

Ann Arbor could get another 7 inches of snow Wednesday
But the break will be short-lived, as another, more potent system pulls into the Great Lakes region overnight Monday into Tuesday. Areas affected will be generally south of Buffalo, as well as off the southern shore of Lake Ontario.

Manchester United grabs 3 points after beating West Bromwich
The inability or unwillingness to push on almost cost United, as West Brom scored in the 77th minute to set up a nervy finish. Pep Guardiola's side have opened up an 11-point gap at the top after a record 16 consecutive league wins.

Pope criticizes Trump's decision to move United States embassy to Jerusalem
The call with the pontiff was made at Abbas' initiative, the Associated Press reported , citing Vatican officials. The pope has in the past been critical of some of Trump's policies.

Huawei Enjoy 7s Scheduled for December 18 Launch: Report Suggests
The Honor 7X is priced at Rs 12,999 for the 32GB storage variant, while the 64GB storage option comes with a price tag of 15,999. Successor to the previous year launched Honor 6X, the smartphone will go on sale today (December 14) on Amazon starting 12PM.

Facebook Introduces Snooze Button For Those Annoying Friends
The snooze feature will let you mute a person, page, or group for 30 days. One of our core News Feed values is giving people more control.

Nazareth cancels some Christmas festivities over Trump recognising Jerusalem as Israel's capital
Christmas events in the city, which is a center of Christian pilgrimage, normally provide a big boost to its economy. Protests have rocked the Middle East and Muslim countries in Asia, and several people have died as a result.

Two Palestinians killed in Israeli air strike on Gaza
Two Palestinians were killed on Tuesday in a strike on the Gaza Strip , according to local reports. Residents also report hearing IDF artillery shelling the Beit Hanoun area of Gaza in response.