April 21, 2018

Apple In the Process of Buying Music App Shazam

10 December 2017, 02:25 | Antonio Miles

Apple In the Process of Buying Music App Shazam

Apple may acquire Shazam and announce it on Monday

Later that year, it arrived on Android, and it has continued to maintain a strong userbase.

Tech news website TechCrunch reported the talks earlier, writing that Apple could pay about $400 million for Shazam and that a deal could be signed as early as next week.

But what's really interesting is the amount that Apple is supposedly paying to buy Shazam. At its last funding round in 2015, Shazam was valued at $1.02 billion, per Pitchbook. Apple and Shazam has nine years of partnership.

The acquisition would help Apple embed that capability more deeply into its music offerings, which include a music-streaming service and the iTunes Store.

The Shazam app uses the microphone on a smartphone to identify nearly any song playing nearby.

The deal, if it happens, looks created to help Apple keep consumers inside its walled garden while offering them the kind of image- and music-driven engagements that are popular on mobile, either by keeping Shazam as a standalone app or by integrating its technology into iOS at a deeper level. 20 million times a day. Apple on the other hand will definitely benefit from acquiring Shazam and turning a profit for the iPhone maker shouldn't be a problem.

It also has an augmented reality brand marketing service lets you discover content based on pictures that you snap with the app.

Shazam needs no introduction, but it works by identifying short audio clips from songs, TV shows and more using machine learning techniques. Since Apple's AR interests have been anything but a secret, both the companies' interests are aligned.

Apple has made dozens of other acquisitions, and one of the biggest has been in the area of music: it acquired Beats for $3 billion in 2014, which became the basis for Apple Music.

Other News

Trending Now

Avengers: Infinity War Trailer is Here and it's Epic
Today, Marvel finally released the first trailer for Avengers: Infinity War and reactions from the internet have been overwhelmingly positive.

Hundreds of firefighters battle dynamic brush fire in Southern California
Residents living west of the 405 should brace for evacuations as well in the event the flames cross the freeway. The fire briefly shut down access to the 5 Freeway from Highway 126 and triggered mandatory evacuations.

The First Photos From 'X-Men: Dark Phoenix' Are Hot & Intense
It has also been confirmed that Dazzler will be one of the new mutants in the movie, although she hasn't been cast yet... Originally Dark Phoenix showed up in X-Men: The Last Stand , which ended in Jean Grey's death at the hands of Wolverine.

Mueller removed top Federal Bureau of Investigation agent over possible anti-Trump texts
A Justice Department spokesperson stated: " We are aware of the allegation and are taking any and all appropriate steps". The agent, Peter Strzok, is considered one of the most experienced and trusted FBI counterintelligence investigators.

Pope criticizes Trump's decision to move United States embassy to Jerusalem
The call with the pontiff was made at Abbas' initiative, the Associated Press reported , citing Vatican officials. The pope has in the past been critical of some of Trump's policies.

Qualcomm and Microsoft bring on Always Connected PCs with ASUS NovaGo
The ASUS NovaGo , however, features a more traditional thin-and-light notebook design with a 360-degree hinge. It is therefore somewhat surprising that both HP and Asus's devices will ship running Windows 10S.

'Saturday Night Live' Announces Its Last Three Hosts of 2017
" Saturday Night Live " will be new for the next three weeks, and NBC is bringing plenty of celebs to finish 2017 strong. His musical guest will be platinum-selling artist SZA , who will likely be belting out songs from her debut album Ctrl .

Mariah believed to be dead; mother's live-in boyfriend arrested
The FBI, which was also at the news conference, said that two areas in Pender County were now part of the focus of the search. Investigators also sorted through 95,000 pounds of trash by hand, searching for items of interest, the sheriff's office said.

Is Xiaomi Redmi 5A Truly 'Desh Ka Smartphone'?
Micromax Bharat 5 will face competition from the recently launched Xiaomi Redmi 5A which comes at a price tag of Rs 4,999. The device comes in two options, one with 2GB RAM , 16GB ROM, and another with 3GB RAM and 32GB internal storage .

Mueller removed Federal Bureau of Investigation agent from Russian Federation probe for anti-Trump texts
The key question now is what Flynn knows that could incriminate others and what he might have offered in exchange for such a lenient plea deal.