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newsmoments.net January 21, 2018


Apple In the Process of Buying Music App Shazam

10 December 2017, 02:25 | Antonio Miles

Apple In the Process of Buying Music App Shazam

Apple may acquire Shazam and announce it on Monday

Later that year, it arrived on Android, and it has continued to maintain a strong userbase.

Tech news website TechCrunch reported the talks earlier, writing that Apple could pay about $400 million for Shazam and that a deal could be signed as early as next week.

But what's really interesting is the amount that Apple is supposedly paying to buy Shazam. At its last funding round in 2015, Shazam was valued at $1.02 billion, per Pitchbook. Apple and Shazam has nine years of partnership.


The acquisition would help Apple embed that capability more deeply into its music offerings, which include a music-streaming service and the iTunes Store.

The Shazam app uses the microphone on a smartphone to identify nearly any song playing nearby.

The deal, if it happens, looks created to help Apple keep consumers inside its walled garden while offering them the kind of image- and music-driven engagements that are popular on mobile, either by keeping Shazam as a standalone app or by integrating its technology into iOS at a deeper level. 20 million times a day. Apple on the other hand will definitely benefit from acquiring Shazam and turning a profit for the iPhone maker shouldn't be a problem.


It also has an augmented reality brand marketing service lets you discover content based on pictures that you snap with the app.

Shazam needs no introduction, but it works by identifying short audio clips from songs, TV shows and more using machine learning techniques. Since Apple's AR interests have been anything but a secret, both the companies' interests are aligned.

Apple has made dozens of other acquisitions, and one of the biggest has been in the area of music: it acquired Beats for $3 billion in 2014, which became the basis for Apple Music.




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